Archive for May, 2010

Woman Sues Google for bad Google Maps Walking Directions

May 31st, 2010

So a woman got directions on Google Maps from her Blackberry telling her the best walking route in Park City from a residential home to a hotel. She took the directions (about 2 miles from start to finish), and along her way, she was struck by oncoming traffic. She is suing both the driver of the car and Google. Here’s a good link to an article: http://searchengineland.com/woman-follows-google-maps-walking-directions-gets-hit-sues-43212

I’ve run down this road a few times when I lived in Park City… probably not the most pedestrian friendly road, but I probably wouldn’t go down this road walking from A to B in her case because a) there is free public transportation in Park City and b) while those pictures posted in the article above are nice, there are massive snowbanks on the side of the road in January in Park City… you can bet that dirt path wasn’t there when she got struck.

If she was from Park City, she should have known better (I’ve read other news reports that she is a resident there).

This reminds me of The Office episode where Michael drives his rental car into the lake because the GPS said for him to turn right (also the episode where the employees receive blackberries).

I guess I’ll make it a Memorial Day adventure (happy Memorial Day by the way!) to find “dangerous” directions on Google Maps in the city of Atlanta. If I am lucky, I’ll get hit and then try to sue Google.

Not really sure who is at fault, but I thought this article was funny.

Google Product Search: 10 Reasons Why It’s Great and Why It Will Always Be Free

May 24th, 2010

Quality score. Inbound links. Broad match vs. phrase match. Robots.txt. Universal search. A/B split testing.  All of these terms are familiar to you if you are a search engine marketer. SEM and SEO get a lot of play these days in blogs, webinars, and tweets. I’d like to take this time to discuss a Google product that doesn’t get a lot of play in the internet marketing world, yet if you are a retailer, you know or should know how important it is. As a CSE consultant, I’m still shocked on how little some retailers know about Google Product Search.
» Read more: Google Product Search: 10 Reasons Why It’s Great and Why It Will Always Be Free

A Career vs. a Job: What’s the Difference?

May 19th, 2010

What is a job?

–noun: a piece of work, esp. a specific task done as part of the routine of one’s occupation or for an agreed price: She gave him the job of mowing the lawn.

What is a career?

–noun: an occupation or profession, esp. one requiring special training, followed as one’s lifework: He sought a career as a lawyer.

What do you think of when you hear the word “job”? What about “career”? When I think of a ‘job’, the first thing that comes to mind is maybe emptying the dishwasher, or raking the leaves, or shoveling the snow off my driveway. When I think of a ‘career’, I think of a profession, a path that gets you from your college diploma and your off-campus apartment to your Maserati and your house on the golf course.

This is why I cringe when I look at the footer of websites of companies who are hiring, and instead of labeling their available employment slots as ‘careers’, they list them as ‘jobs’. I think you send the wrong message when your site shows ‘jobs’ vs. ‘careers’ (unless you are just hiring for a job, like a seasonal employee at a ski resort for example). If you don’t like either word, then what about using the phrase “employment”?

Anyways, if you are applying for a very specific ‘job’ opening at a company, be sure to ask what the career path is, because job paths don’t really exist. Companies that have ‘job’ listings are looking for a peg to fit a hole, while companies looking for a folks to have a career with them sounds a heck of a lot better. When the day comes and we hire our first employee, I’ll see that ‘jobs’ isn’t listed on our website. I want someone that can be molded, someone who performs a collection of different duties, and someone who is flexible and can learn different subjects, all while keeping their focus on where they want to be in 5 or 10 years. In return, I’ll see that we can offer the ability for the individual to grow.

Ultimately, I feel that it’s the company’s responsibility to give the employee a road map to having a successful career path. It’s the people that make the company revolve. Next time you go to interview for a ‘job’ vs. a ‘career’, play cautiously. Ask very specific questions on how the company helps it’s employees achieve their career goals.

A career is the pursuit of a lifelong ambition or the general course of progression towards lifelong goals.

A job is an activity through which an individual can earn money. It is a regular activity in exchange of payment.

Career = good, job = bad. Just a heads up!