Google Superbowl Ad

February 8th, 2010 by Greg Goodson Leave a reply »
  • SumoMe
  • study abroad paris france
  • cafes near the louvre
  • translate tu es tres très mignon
  • impress a french girl
  • chocoloate shops paris france
  • what are truffles
  • who is truffaut
  • jobs in paris
  • AA 120
  • churches in paris
  • how to assemble a crib

These were the search queries used in the Google Superbowl Ad last night during the 2nd half of the game. Maybe I am a search nerd, but this was probably my favorite commercial of the night; very tasteful, told a good story, showed how Google is used, but at the same time was very emotional. To me, Google comes off as a “warm fuzzy” every time I watch the ad.

Besides, what on earth is “search overload” anyways?

This particular “parisian love” video has actually been around since November 2009, but it was a day before the game when I learned that this ad was going to be on TV (thanks @johnbattelle). For those wondering why this is such a big deal to me, it’s because Google is known for not advertising… ever. From Google CEO Eric Schmidt:

We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.

The ad got a lot of talk around the office. OK – probably not fair that I am waist deep in search engine marketing at Backcountry.com. But hey, I think it was a tasteful and effective ad.

P.S. If you ‘google’ the the search queries from the video, you’ll find six ads linking to their ‘Search On’ Youtube channel page… smart move!

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